Our Story

Our Story Mobile

hello, gorgeous!


The One was borne from a love for all things of beauty. What is more beautiful than celebrating a person's authentic self and helping them feel loved and empowered on one of the most important days in their life? That is the driving force behind the vision for creating The One. It is a kindred love for celebrating the beauty in all of us that binds #TheOneBrides as a community.


I founded The One in 2020 with my husband, Russ. After more than a year of listening to my new and brilliant ideas for a bridal store, my husband looked at me one day and said, "Let's make it happen", in his always supportive fashion.


So, in February of 2020 I set out to create the perfect bridal experience. I searched for the perfect location and sought designers all over the world to create a truly diverse collection of the most beautiful dresses. I focused on mostly designers with small ateliers where we could fully customize dresses for brides while keeping the experience simple and attainable. Emphasizing the importance of lace placement, cut and material, we curated a collection of dresses that accentuate the beauty of a woman's shape, and are made to measure for the perfect fit for all shapes and sizes. We also added on-site alterations, accessories and wedding party attire to round out the full bridal experience and eliminate the need to shop multiple places. This allows us to curate a fully coordinated bridal attire collection.


Then came the global pandemic that would change the wedding world for some time. We decided to press-on, but pivot to create a safe environment that was more flexible to the changing landscape. We added more square footage so we could create larger, more private suites that would allow brides and their loved ones to view dresses with minimal interaction from others. We installed state-of-the-art HVAC systems with exhaust from each suite and virus-killing UV light filers. We created protocols and processes for sanitizing rooms and dresses between appointments and invested in high temperature steamers to kill anything that could linger. We added a line of new dresses available in multiple sizes for immediate online purchase for brides who had to alter their wedding planning timeline, and we now offer virtual appointments and in-home concierge service where we bring the bridal experience to you.


This is an exciting new chapter for our family. When I am not toiling over every detail of our store I am with my supportive husband, our four kids and our dog, Ruby, either at home, or on one of our many adventures! We love to travel and collect new experiences and memories.


I am so excited to share our amazing collection of designers in our beautiful new space. This has truly been a labor of love and I cannot wait to help you on your journey to find 'The One'!

Ashley Jones

Owner & Founder

The One Stylists are masters at turning your wedding dress dreams into reality. We work closely with our designers and receive extensive training on the latest wedding dress styles and trends. Each stylist is a highly trained expert on dress silhouette, construction, fabric, and lace. Our passion is creating a truly memorable experience and helping you find the dress that perfectly fits you and your authentic love story.




Ashley has spent the last decade helping brides on their wedding day as a catering manager at Hilton. She knows and understands the importance of the dress in the overall wedding aesthetic and will help you navigate the ins and outs of what works best on the big day. Ashley is also a fashion fanatic and has an amazing sense of style. In her free time, Ashley likes to bake, travel, and spend time with her adorable daughter.


“My advice for brides is to focus on how you feel in the dress you love, because that is how you will feel on your wedding day. Buying a wedding dress is an emotional experience. If you go home and focus on the pictures you will start to use logic to pick each dress apart. Select your dress while you are IN it and feeling the emotions. That will never steer you wrong.”


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Madison is a doer! Her hands-on, can-do attitude means she will look high and low to find you the perfect dress. Madison is especially tight with her family and describes her mom as her best friend. She understands the importance of your big day for you and those you hold near and dear and provides exceptional service to our brides and their guests.

When Madison isn’t at The One, she teaches special education at local school districts and enjoys spending time outdoors with her dog, Boduke.


“My advice to brides is to think about how your dress will look in photographs. Your wedding may last one day, but your photos will last a lifetime and be cherished by your children and grandchildren long into the future.”


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Madison O.


Madison is a veteran in the bridal industry. She has over 10 years of experience working with brides, designers, and bridal stores. Madison’s on the management team and makes sure every customer’s experience is seamless. She met her husband while working in the wedding industry, so you could say they are a real-life Jim & Pam. Outside of The One Bridal, Madison loves playing with her dog, Rosemary, and catching up on her favorite podcast.


“My advice is enjoy this exciting time in your life! We are here to help guide you through the process and make your dress buying experience unforgettable.”

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